Direct-to-consumer (DTC) advertising is a well-established phenomenon with tremendous
decades-long growth.
1
However, the advent of the internet and promulgation of social networking has facilitated
the evolution of this model to a sprawling variety of industries including healthcare.
Several popular online services are available that seemingly remove the “middle-man”
experience constituted by office visits, insurance companies, and even trained specialists.
DTC internet-based electronic consultation and prescription services addressing Men's
Health issues such as erectile dysfunction appear to be one such natural and popular
market extension as demonstrated by massive gains in online visitor traffic.
2
Consequently, there is widening concern regarding the appropriateness and adequacy
of care delivered or facilitated by so-called non-urological medical professionals
(NUMPs).- Wackerbarth JJ
- Fantus RJ
- Darves-Bornoz A
- et al.
Examining online traffic patterns to popular direct-to-consumer websites for evaluation
and treatment of erectile dysfunction.
Sex Med. 2021; 9100289https://doi.org/10.1016/j.esxm.2020.100289
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References
- Medical marketing in the United States, 1997-2016.JAMA. 2019; 321: 80-96https://doi.org/10.1001/jama.2018.19320
- Examining online traffic patterns to popular direct-to-consumer websites for evaluation and treatment of erectile dysfunction.Sex Med. 2021; 9100289https://doi.org/10.1016/j.esxm.2020.100289
- Erectile dysfunction after sickle cell disease-associated recurrent ischemic priapism: profile and risk factors.J Sex Med. 2015; 12: 713-719https://doi.org/10.1111/jsm.12816
- Antibiotic prescribing during pediatric direct-to-consumer telemedicine visits.Pediatrics. 2019; 143https://doi.org/10.1542/peds.2018-2491
- Evaluation of online telehealth platforms for treatment of erectile dysfunction.J Urol. 2021; 205: 330-332https://doi.org/10.1097/JU.0000000000001378
- Direct-to-consumer marketing of psychological treatments: a randomized controlled trial.J Consult Clin Psychol. 2015; 83: 994-998https://doi.org/10.1037/a0039470
Article info
Publication history
Accepted:
March 5,
2021
Received:
January 16,
2021
Identification
Copyright
© 2021 Published by Elsevier Inc.
